Visual Communication of Coca Cola
With the economic globalization and prodigious growth of regional economic integration, once under-developed countries are now entering the developed world. As a result, consumers have become pickier and demand more choices. The successful practice of many enterprises tells us that only by implementing localization strategy, which is based on the differences of markets and aimed at segments of the local market, companies can acquire more competitive advantages in the marketplace. Coca-Cola has been known for its aggressive implementation of localization strategy by not only providing customized advertisements and promotional activities but also localizing the entire business model. For example, Cola-Cola follows the 'Insideration' policy in the Japanese market. Insideration means creating a full-fledged local infrastructure and local replication of the entire business system in every important market over a long period of time . But Coca-Cola follows a different approach in the Chinese market by signing joint venture contracts with bottlers who are mainly state-owned enterprises. Not only that, Coke encourages local managers to develop strategies that are best suited for their areas, and regional offices have the freedom to approve local initiatives. Since 1990 it has been making profits in China and, according to AC Nielsen, it had a market share of over 50 per cent of the Chinese beverages market in 2002 . How did Coke achieve this success in China? Coke's top managers and industry observers believe that it is the company's winning approach of "Think local, act local" policy.(Dewan,nd)
Coca-Cola is a global company. It prefers that product offerings from country to country are the same. Prefers, due to system efficiencies, but doesn’t insist upon it.For example:Despite being popular in the U.S., there is no Cherry Coke in Canada. It has been introduced a few times and failed each time. There is no local demand for that product.There is, however, a demand for more Five Alive flavors at a higher juice content. So Coca-Cola changes the base product to supply it. That local success is then tested in other countries.Coca-Cola thinks globally but acts locally. Here, we are trying to show how Coca-Cola is implementing localization as a world market leader through commercial, which is one form of visual data analysis. As we group is multicultural from three countries with totally different cultures, our focus is on the Coca-Cola commercial from these three countries.(K,2008)
Coca-Cola Arabic version Coca-Cola Chinese version Coca-Cola Spanish version How to say Coca Cola in different languages
R eferences
With the economic globalization and prodigious growth of regional economic integration, once under-developed countries are now entering the developed world. As a result, consumers have become pickier and demand more choices. The successful practice of many enterprises tells us that only by implementing localization strategy, which is based on the differences of markets and aimed at segments of the local market, companies can acquire more competitive advantages in the marketplace. Coca-Cola has been known for its aggressive implementation of localization strategy by not only providing customized advertisements and promotional activities but also localizing the entire business model. For example, Cola-Cola follows the 'Insideration' policy in the Japanese market. Insideration means creating a full-fledged local infrastructure and local replication of the entire business system in every important market over a long period of time . But Coca-Cola follows a different approach in the Chinese market by signing joint venture contracts with bottlers who are mainly state-owned enterprises. Not only that, Coke encourages local managers to develop strategies that are best suited for their areas, and regional offices have the freedom to approve local initiatives. Since 1990 it has been making profits in China and, according to AC Nielsen, it had a market share of over 50 per cent of the Chinese beverages market in 2002 . How did Coke achieve this success in China? Coke's top managers and industry observers believe that it is the company's winning approach of "Think local, act local" policy.(Dewan,nd)
Coca-Cola is a global company. It prefers that product offerings from country to country are the same. Prefers, due to system efficiencies, but doesn’t insist upon it.For example:Despite being popular in the U.S., there is no Cherry Coke in Canada. It has been introduced a few times and failed each time. There is no local demand for that product.There is, however, a demand for more Five Alive flavors at a higher juice content. So Coca-Cola changes the base product to supply it. That local success is then tested in other countries.Coca-Cola thinks globally but acts locally. Here, we are trying to show how Coca-Cola is implementing localization as a world market leader through commercial, which is one form of visual data analysis. As we group is multicultural from three countries with totally different cultures, our focus is on the Coca-Cola commercial from these three countries.(K,2008)
Coca-Cola Arabic version Coca-Cola Chinese version Coca-Cola Spanish version How to say Coca Cola in different languages
