" Seeing’s believing, but feeling’s the truth"
                        -Thomas Fuller (British Clergyman and writer,1608-1661)




Website Editors 

Amanda Stansbury
GDER graduate student with specialist of Second Language Teaching, University of Calgary,Canada. She is from Colombia and Spanish is her native language.   
Fatma Alghaithi
GDER graduate student with specialist of Educational Technology, University of Calgary,Canada. She is from Oman and Arabic is her native language.  
Phoebe (Junyi Lu)
GDER graduate student with specialist of Educational Technology, University of Calgary, Canada. She is from China and Chinese is her native language.


Purpose

This website has been created for our final project in Qualitative Research Methods Course . It aims to show our depth understanding of usefulness of Visual Data Analysis as one of the qualitative research methods.With different cultural background, we've tried to put in action what we have learned during this short journey of the past three months.So, in light of this, we've interpreted three different version of TV commercials ( Arabic , Spanish & Chinese), all are owned by Coca-Cola,a very famous soft drink company around the world .We've tried to investigate  how the cultural identity are considered as a crucial factor when it comes to localization of TV commercials and how the Coca-Cola advert '' thinks globally but acts locally" can represent a perfect example of maintaining cultural identity  in  process of localization.